Resume
Experienced marketing & technology innovator with a track record of driving traffic and revenue through emerging technology and traditional mediums.
PROJECT MANAGEMENT • DIGITAL STRATEGY • WEB DEVELOPMENT
RELEVANT EXPERIENCE
Project Management
- Led over 1 million dollars in billable projects during 2019
- Launched complex projects including hundreds of thousands of e-commerce products and franchise businesses with over 100 locations
- Delivered WordPress, Joomla, Shopify, and WooCommerce Web Development Projects
- Built agency digital project process — managed hiring/relationships for outsourced development teams and freelance strategists and designers
Digital Strategy
- Managed media spend and client strategy for all agency digital marketing clients
- Implemented complex call and goal tracking analytics and reporting
- Setup of complex multi-tenant Hubspot Enterprise accounts with tracking segmentation
PROFESSIONAL EXPERIENCE
Succeeding Steps LLC, Columbus, Ohio (2006 – Present)
Freelance Marketing Technologist and Digital Strategist (2003 – Present)
- Provide digital strategy and website development consulting services with a focus on WordPress, eCommerce, email marketing and CRM implementation
PPA Graphics, Inc. (PPA Agency), Canal Winchester, Ohio (2017 – 2019)
Digital Project Owner
- Managed client and agency digital strategy for paid advertising campaigns, organic and local search engine optimization and web development projects by assembling cross-function teams, implementation, matching strategy to business goals and guiding projects/products through to completion.
Adept Marketing, Columbus, Ohio (2016 – 2017)
Digital Project Owner
- Implemented client user experience, ecommerce, interactive and web development projects by assembling cross-function teams, matching strategy to business goals and guiding projects/products through to completion.
Robert Mason Co, Columbus, Ohio (2015 – 2016)
Digital Strategy & Systems Manager
- Revamped and setup strategy and management of POS/Inventory system, technology, networking, phone systems and digital displays/kiosks
- Implemented omnichannel in-store pickup experience
- Managed store marketing launch including branding refresh, environmental graphics, print production, private label product branding and website redesign
- Responsible for marketing budget, website development, eCommerce, channels, SEO, PPC, social media and email marketing
Stonewall Columbus, Inc., Columbus, Ohio (2006 – 2014)
Marketing/Technology Coordinator
- Developed mixed marketing strategy that included online, print, social media, traditional advertising, outdoor and email marketing outreach
- Responsible for budget and implementation of marketing and technology
EDUCATION AND CERTIFICATIONS
Columbus State Community College, Columbus, OH Expected 12/2020
Associate of Applied Science, Interactive Media, Cum Laude
Hubspot Inbound / Growth-Driven Design Agency Certifications
Most Recent 2019
YEXT Certified Partner
Most Recent 2019
SOFTWARE SKILLS
Paid Media
- Google Ads
- Facebook/Instagram Advertising
- Snapchat Advertising
- Choozle
- LiveRamp
- Brandzooka
- Optmyzr
- WordStream
Design/Development
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere
- Adobe XD
- HTML/CSS
Project Management
- Asana
- Airtable
- Microsoft Sharepoint
Content Management Systems
- WordPress
- Joomla
- Umbraco
- Sitefinity
Search Engine Optimization
- Google Search Console
- SEMRush
- Moz
- Yext
- BrightLocal
- Screaming Frog
Ecommerce
- WooCommerce
- Shopify
- Magento
- BigCommerce
Marketing Automation & Email Marketing
- Hubspot
- Klaviyo
- Mailchimp
- ActiveCampaign
- Constant Contact
Social Media
- HootSuite
- HeyOrca
- Snapchat
Business Software
- Salesforce
- NEON
- Pipedrive
- ERPLY
- Proposify
- Microsoft Office
